Hrishnali ("Company," "we," "our," "us"). We respect your privacy and are committed to protecting it through our compliance with this Privacy Policy. This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit our website, hrishnali.com (our "Website"), and our practices for collecting, using, maintaining, protecting, and disclosing that information. We are committed to safeguarding the privacy and security of our users, customers, vendors, and partners' data. This Privacy Policy explains how we collect, use, disclose, and protect your data in compliance with applicable data protection laws, including but not limited to:
- The Digital Personal Data Protection Act, 2023 (India)
- The General Data Protection Regulation (EU GDPR)
- The California Consumer Privacy Act (CCPA/CPRA)
- The Children's Online Privacy Protection Act (COPPA)
By accessing or using our Platform, you consent to the practices described in this Privacy Policy.
2. Definitions
Personal Data: Information relating to an identified or identifiable individual.
Sensitive Personal Data: Special categories of data, including financial data, biometric data, health information, etc.
Processing: Any operation performed on personal data (collection, storage, use, transmission, erasure).
Controller: Hrishnali, determining the purposes and means of processing personal data.
Processor: Third parties engaged by Hrishnali for processing personal data on its behalf.
3. Scope of This Policy
This Policy applies to:
- All users (buyers and sellers) registering or browsing on Hrishnali
- Visitors to our websites or apps
- Individuals who interact with us through other communication channels like email, social media, or offline events.
4. Information We Collect
We collect the following categories of data:
a) Information You Provide Directly
- Account Information: Full Name, Gender, Date of Birth, Email Address, Phone Number, Billing Address and Shipping Address, Payment Information (secured and tokenized via third-party processors), Government-issued ID numbers (for sellers, KYC verifications), Account Details (username, password).
- Profile Information: Profile photo, bio, preferences, linked social accounts.
- Order Details: Products ordered, shipping address, billing address, payment information.
- Support Communications: Information submitted through customer support (emails, chat transcripts, calls).
b) Information Automatically Collected
- Device Information: Type, model, operating system, device identifiers (IDFA/GAID), browser type, language.
- Usage Information: Pages visited, items viewed, links clicked, time spent, site navigation paths.
- Location Data: Approximate geolocation based on IP address or device GPS (if allowed).
- Cookies and Tracking Data: Through cookies, web beacons, and similar technologies (details below).
c) Information from Third Parties
- Authentication Partners: Data from social media logins (Google, Facebook).
- Analytics Providers: Behavioral and demographic insights (Google Analytics, Hotjar, etc.).
- Payment Gateways: Partial card details (tokenized), payment status, and transaction IDs.
- Logistics Providers: Delivery status, shipment updates.
5. How We Collect Information
We collect information:
- Directly from you when you create an account, make purchases, contact customer service, or subscribe to newsletters.
- Automatically as you navigate through the Website (cookies, web beacons, pixels, tags).
- From third parties like payment processors, shipping providers, analytics providers, and social media platforms (if you log in via Google/Facebook).
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6. How We Use Your Information
We use your data for the following purposes:
a) To Provide Services
- To register your account and manage and maintain your profile, and secure your account.
- To process your orders, transactions, payments, shipping, refunds, and returns.
- To deliver orders and manage logistics.
b) To Improve and Personalize Experiences
- To recommend products based on your browsing history.
- To conduct analytics and understand shopping behavior.
- To personalize email offers, push notifications, and in-app promotions.
c) Marketing Communications
- Sending promotional emails, SMS, WhatsApp, and app notifications, with your consent.
- Offering loyalty programs, discount codes, and referral benefits.
Opt-Out:
You may opt out of marketing at any time by clicking the "unsubscribe" link in emails or contacting us at support@hrishnali.com.
d) Customer Support
- Resolving complaints, inquiries, disputes, order issues, technical problems, and providing after-sales services.
e) Legal Compliance and Enforcement
- Detecting fraud, enforcing our terms and conditions, and assisting law enforcement if required.
f) Internal Business Purposes
- Risk management, audits, business reporting, planning, mergers, or acquisitions.
g) Security Measures
-Detect and prevent fraud, spam, abuse, security breaches, and attacks.
h) Compliance
-Meet legal, tax, accounting, and regulatory obligations.
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7. Legal Bases for Processing
Depending on your location, we rely on the following legal bases:
- Consent: For marketing, cookies, and certain types of data processing.
- To fulfill our Contract with you (e.g., processing orders).
- Performance of a Contract: To deliver the goods and services you requested.
- Legal Obligation: Compliance with laws and regulations (e.g., tax filing).
- Legitimate Interests: For analytics, fraud prevention, and service improvement.
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8. Data Sharing and Disclosure
We disclose personal information only as described below:
a) Service Providers
- Payment Gateways: Razorpay, Stripe, PayPal, and other Payment Partners.
- Delivery Partners: Delhivery, Ekart, Blue Dart, and other Delivery Partners.
- Cloud Storage and Hosting: AWS, Google Cloud, etc.
- Marketing Partners: Google Ads, Facebook Ads, Affiliate Networks.
- KYC Verification Partners: For seller authentication.
- Support Team: Customer Support Providers
All service providers are bound by contractual obligations to protect your data.
b) Business Transfers
If Hrishnali undergoes a merger, acquisition, reorganization, or sale of assets, your data may be transferred as part of that transaction.
c) Third-Party Links
Our site may contain links to third-party websites. We are not responsible for the privacy practices of other sites.
d) Law Enforcement and Legal Requirements
We may disclose personal information if required by law, or in good faith belief that disclosure is necessary to:
- Respond to lawful government requests.
- Protect our rights or property.
- Investigate fraud, security issues, or technical problems.
- Government authorities, if legally required (for tax, criminal investigations, or court orders).
9. Cookies and Tracking Technologies
We use cookies to enhance your experience. Cookies are small files placed on your device.
Types of Cookies We Use:
- Essential Cookies: Enable core functionalities (login, cart checkout).
- Performance Cookies: Help us understand website traffic patterns.
- Analytical Cookies: Measure site performance (Google Analytics).
- Advertising Cookies: Show relevant ads based on your behavior (Google Ads, Facebook).
- Functionality Cookies: Remember user preferences (currency, language).
Cookie Preferences:
You may manage cookies through your browser settings or use our cookie preference center.
10. Data Security Measures
We adopt strict security measures to protect your data, including:
- Encryption: SSL/TLS encryption for all transmitted data.
- Secure Payments: PCI-DSS compliant payment processing.
- Restricted Access: Limited staff access to personal data.
- Regular Audits: Security testing, vulnerability scans, penetration testing.
- Monitoring: Continuous monitoring for breaches or unauthorized access.
Your Responsibility:
You must keep your login credentials confidential and secure.
11. Data Retention
We retain personal data for:
- As long as necessary to fulfill the purposes outlined in this Policy.
- As required to comply with legal obligations (e.g., taxation, auditing).
- Until you delete your account or withdraw consent (where applicable, limited data).
Retention periods:
| Data Type | Retention Period |
|:----------|:-----------------|
| Account Details | Until account closure or 7 years after last activity |
| Transactional Data | 7 years (for tax/compliance) |
| Customer Support Communications | 3 years |
12. Your Rights
You have the following rights under applicable law:
- Right to Access: Obtain confirmation and a copy of your data.
- Right to Rectification: Correct inaccurate or incomplete data.
- Right to Erasure ("Right to be Forgotten"): Request deletion of your data.
- Right to Restrict Processing: Limit how we process your data.
- Right to Data Portability: Receive your data in a structured format.
- Right to Object: Object to marketing, profiling, or processing based on legitimate interests.
- Right to Withdraw Consent: Where processing is based on your consent.
To exercise your rights, please email support@hrishnali.com.
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13. Your Rights by Jurisdiction
| Jurisdiction | Special Rights |
|:-------------|:----------------|
| India (DPDP Act) | Right to Grievance Redressal, Correction, and Erasure |
| EU (GDPR) | Access, Correction, Erasure, Objection, Portability |
| USA (CCPA) | Right to Know, Delete, Opt-out of Sale/Sharing |
| Canada (PIPEDA) | Access, Correction, Withdrawal of Consent |
14. Children’s Privacy
Hrishnali does not knowingly collect or solicit personal data from individuals under 16. we don't allow under age(16) persons. If we discover we have collected personal data from a minor without verified parental consent, we will promptly delete it.
15. Cross-Border Data Transfers
When transferring personal data internationally, we ensure appropriate safeguards are implemented, including:
- Standard Contractual Clauses (SCCs) approved by regulatory bodies.
- Transfers to jurisdictions with adequate data protection laws.
- Binding Corporate Rules (BCRs) (if applicable).
16. Do Not Track (DNT) Signals
Our Website currently does not respond to browser-based "Do Not Track" signals.
17. Automated Decision-Making and Profiling
We do not engage in automated decision-making or profiling that produces significant effects on users without human involvement.
18. Updates to This Policy
We may update this Privacy Policy from time to time. When we update, we will:
- We reserve the right to change our policies without giving any notice.
- Keep an eye on or check regularly our policies and other terms pages.
- Obtain your renewed consent if required under applicable law.
We encourage you to review the Privacy Policy periodically.
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20. Contact Us
For questions about this Privacy Policy or your data rights, please contact:
Hrishnali
Website: hrishnali.com
Email: support@hrishnali.com
WhatsApp: +91 7775920064
